MIDJUNE

a strategy & research studio

We partner with founders, leaders, investors, and agencies to scale companies through the power of in-depth research, fresh insights, and strategic clarity.

HALEY ROSS

Midjune Founder

Haley is a strategy and research leader with 10 years of experience helping brands grow. She excels at quickly assimilating to new technologies and translating intricate concepts and nuances of consumer psychology into actionable insights. With extensive experience in North America, APAC, and EMEA, Haley has a rich client portfolio spanning from early-stage start-ups to Fortune 500 companies.

SOME OF THE BRANDS HALEY HAS WORKED WITH

OUR SERVICES

  • Midjune helps both new and established companies define who they are as a business and build towards long term goals with a comprehensive and differentiated brand strategy including:

    • Market research
    • Category definition
    • Distinct brand positioning
    • Brand architecture
    • Naming
    • Mission, vision, and values
    • Collaborating with creative teams for execution
    • Internal and external communication

  • Midjune designs and conducts in-depth quantitative and qualitative studies to not only identify new or existing audience segments, but to deeply understand them, leading to actionable recommendations for:

    • Tailored messaging and value props
    • Media strategy
    • Pricing and distribution strategy
    • New business models
    • Product marketing
    • Product development
    • and beyond

  • Midjune partners with clients to bring new companies and products to market successfully via:

    • Finding product-market fit
    • Market entry strategies
    • Target audience identification
    • Target audience research, segmentation, and messaging
    • Business model development
    • Pricing and distribution strategy

  • Midjune works with:

    • sell-side clients to develop and plan pre-M&A strategies for increasing company value
    • buy-side clients to plan and implement post-M&A growth, repositioning, and operational efficiency strategies

  • Midjune leads end-to-end creative strategy projects, collaborating with in-house or external creative teams with a focus on
    • campaign development
    • creative testing
    • asset optimization

    We also have our own creative partners we can bring onto projects as needed.

  • Beyond Audience Segmentation, Midjune designs and conducts end-to-end quantitative and qualitative research studies of all kind including:

    • Competitive analysis
    • Brand awareness
    • Diary studies
    • Creative testing
    • Pricing studies